Privacy Policy

Liberty Blume (“we”, “us”, and “our”) are committed to respecting and protecting your personal data. This Privacy Policy describes how we collect, use, share, and protect information relating to individuals (“personal data”), in line with the Data Protection Act 2018 or the UK General Data Protection Regulation (“UK GDPR”). This Privacy Policy applies to information we collect when you visit this website or interact with us in the course of business relationship.

Please read it carefully to learn about our processing of personal data and your rights and choices. A reference to Liberty Blume is a reference to Liberty Blume Limited.

This Privacy Policy does not apply where we process personal data as a Data Processor during the provision of our products, platform, or services to our customers, solely for their benefit. This website also does not cover personal data processed for employment or recruitment purposes.

This Privacy Policy was last updated on: 12^th June 2026

Information about Liberty Blume

Liberty Blume is the Data Controller for your personal data. This means that Liberty Blume is responsible for the usage and processing of your personal data for the activities described. The full contact details of Liberty Blume are:

Name: Liberty Blume Limited
Company address: 120 King’s Road, London, England, SW3 4TR
Email address: privacy@libertyblume.com

Personal data we Collect

You provide us with personal data about yourself directly by:

Visiting and interacting with our website.
Filling in the contact form or chatbot form on our website.
Interacting with us on social media.
Corresponding with us by telephone, email or otherwise.
Using, or working with us, during the provision of our products or services.

We may also receive information about you indirectly, including:

Where your company provides this to us in the course of business, or
Where third-party partners, including data brokers, provide us with your business contact details.

We use your personal data to:

Respond to requests for interest in our services.
Provide you with products or services as requested.
Contact you about our business, products or services.
Manage, deliver content and functionality and track usage of our website.
Gathering and using feedback to ensure our products and services are aligned with our customers’ needs

We may collect and process the following information about you in the following specific circumstances:

Purpose	Data Types	Lawful Basis
To contact you if you express an interest in our services (eg. through our web contact form or chatbot form)	Name Business contact details Contents of your query Communication Preferences	Consent – Web contact form/chatbot form consent
To administer and provide your company with our products or services and receive feedback (where applicable)	Name Business contact details	Legitimate interest – Provision of services to customers and their feedback
To send relevant marketing communications about our products or services	Name Business contact details	Consent – Web contact form/chatbot form consent Legitimate interest – Direct Marketing
To provide website features	Wordfence/SiteGround Central plugins: IP addresses Cookies: Cookie ID/Device ID Consent preferences	Legitimate Interest – Ensuring the operation and personalisation of our website
To track usage, and improve the content of, our website	Cookies: Cookie ID/Device ID/Ad ID Device identifier Internet Protocol (IP) address ISP/mobile carrier Browser and device information Geolocation Operating system Session activity	Consent – Cookie consent

We may use Artificial Intelligence-tools (AI) to process and analyse your information as part of our activities, however, all outcomes are subject to human review, and no decisions are made solely by automated means.

We may also use data as needed for any law or regulation and/or requested by regulatory bodies or law enforcement.

Please see our Cookie Policy or Cookie Banner for more information about the cookies used on this website.

Our use of communications

Information we collect when you express interest in our services: We will store your contact and preference details when you fill in a web contact form or our chatbot form in order to contact you about your interest in our services. If you opt in to future communications, we will retain your contact details for sending future communications. In these future communications, we will always offer you the option to unsubscribe or opt-out.

Information we collect through business networking: We may receive information about you from events, websites, business networks, public sources, or our third-party partners. We may use such information to contact you about our products or services (direct marketing). If you would prefer us not to contact you in these circumstances, then you can opt out at any time. To opt-out of marketing communications please use the following link: Subscription preferences.

Our use of cookies

We use cookies and similar technologies to collect information about your device and use of our website. Our use of cookies and other tracking technologies is based on the choices you make in our Cookie Banner.

We use information when you visit our website collected by cookies and similar technologies to:

Set and control your preferences on how you use our website.
Provide you with relevant website functionality.
Analyse and improve usage of our website.
Provide you with personalised advertisements.

We also share cookie data with other third-party partners (such as Vimeo, Google and Linkedin).

Further details about how we use cookies and similar technologies and what choices and rights you have can be found in our Cookie Policy.

Your rights

You have these rights over your personal data:

Your right to request access to your personal data. You can receive a copy of the data we hold and check how we are using it.
Your right to request us correct (rectify) your personal data. You can ask us to correct your data that isn’t complete or accurate.
Your right to request we delete your personal data (right to be forgotten). You can ask us to delete your personal data. This applies where there is no good reason for us to keep processing it.
Your right to object to us processing your personal data. You can object to us processing of your personal data. This applies unless we have a good reason to keep using it.
Your right to request us to restrict your personal data. You can ask us to suspend using your personal data.
Your right to request a transfer of your personal data to you or to someone else (data portability). You can ask us to give you, or someone else, your personal data in a format you can use.
Your right to withdraw consent. We will stop using your data, if we collected it with consent. However, please note we may have processed your data up to the point where you withdrew your consent.
Your right to challenge, express your view, or have a human review any automated decisions we make. This happens when these decisions may have a big impact on you.

If you would like to exercise any of your rights, please contact us at: privacy@libertyblume.com

You can opt out of receiving marketing communications from us by:

Using the following link: Subscription preferences
Using the ‘Unsubscribe’ link in the marketing communication.

For your rights in relation to cookies, please see our Cookie Policy.

Our Data Protection team will review verified data protection rights requests and respond to you as quickly as possible. If we are unable to comply with your request due to an exception or limitation, we will explain this in writing. If we need more time, we will inform you of the reason and extension period in writing.

We remind you that you have a right to lodge a complaint with us should you feel unsatisfied with our treatment of your personal data. Please refer to the below section on ‘Right to Lodge a Complaint’ for further information

Sharing of your Personal data

Liberty Blume does not sell, rent or trade the information you voluntarily provide to us on this Website to third parties, neither process it for any secondary purpose.

We may share your personal data with the categories of third parties listed below, only in the ways that are described in this Privacy Policy:

Our contractors and/or other companies from within our corporate group, for example our ultimate holding company.
Our website hosting providers.
Partners, suppliers and sub-contractors for the delivery of any contract we enter into with them or you. These include software-as-a-service providers.
Cookie, web analytics and search engine providers that assist us in the improvement and optimisation of our website.

We may also disclose specific information about you:

Where needed to provide a service to you, in which case we will only share your information that is essential for such third parties to provide services on our behalf.
If we are required to disclose or share your personal data in order to comply with any legal obligation or request from a regulator or law enforcement, or in order to enforce any agreement with you or your company.
In the event that we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets, subject to the seller or buyer signing a suitable confidentiality undertaking.
When we believe in good faith that disclosure is necessary to protect the rights, property, safety, of yourself, our business, our customers, or others. This includes fraud protection, credit risk reduction, or responding to a government request.
Where necessary to do so by law, or based on our good faith belief that it is necessary to conform or comply with the law, or it is necessary to protect the users of this website, or the public.
To any other third party, with your prior consent to do so.

We do not allow third parties that are our service providers to use your personal data for anything else other than carrying out the service they provide to us.

Where other third parties are separate data controllers, they are responsible for the use of your personal data for their own purposes.

Storing your personal data

We only keep your personal data as needed for purposes we have collected it for, or as we must by law. Our goal is to keep your personal data for as short of a period as possible to achieve the purpose for which it was collected. We will keep your personal data for these periods:

Purpose	Retention Period
To contact you if you express an interest in our services (eg. through web contact form or chatbot form)	Up to 12 months from the last communication
To administer and provide your company with our products or services	Duration of the customer relationship
To send relevant marketing communications about our products or services	Duration of the customer relationship or up to 12 months from the last communication, whichever is longer
To provide website features	Wordfence plugin: A few seconds SiteGround Central plugin: 16 days
To track usage, and improve the content of, our website	Up to 14 months

Transferring your personal data

Liberty Blume only stores personal data on our systems located within the United Kingdom (“UK”) or European Economic Area (“EEA”). However, the personal data that we collect from you may be transferred to outside the UK or EEA.

Your personal data may also be processed by our suppliers or partners operating outside the UK or EEA. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

This means that your personal data will only be transferred to a recipient in a country that provides an adequate level of protection. This will include:

Where the UK government has determined that a country provides an adequate level of protection.
Where the recipient in the relevant country is bound by International Data Transfer Agreements or similar contractual clauses.
Where other safeguards apply. This will include contacts and rights that you can rely on, or
An exception applies under data protection law.

Currently, the following third parties process your personal data outside of the UK/EEA:

Google Analytics: United States, Taiwan, Thailand, Japan, Malaysia, Singapore, Uruguay, Chile
Linkedin: United States
Vimeo: United States

For more information, please see Google Analytics and LinkedIn’s respective Privacy Policies.

Security Procedures

We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this Privacy Policy.

Right to Lodge a Complaint

If you have concerns about how your personal data is handled, you are encouraged to raise these with us in the first instance so that we can investigate and seek to resolve the matter promptly and fairly.

We have established an internal data protection complaints procedure to ensure that all concerns are reviewed appropriately. All complaints relating to the processing of personal data are assessed and handled under the oversight of our DPO.

You can submit a complaint by contacting us at privacy@libertyblume.com

When raising a complaint, please provide sufficient detail to allow us to understand the nature of your concern and investigate effectively. We may contact you to request additional information where necessary.

If you remain dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Information about how to do this is available on the ICO website: www.ico.org.uk

Contact

If you have any questions or queries about how we process your personal data, or if you wish to exercise your rights , you can contact us using the following details:• Name: Liberty Blume Limited

Name: Liberty Blume Limited
Company address: 120 King’s Road, London, England, SW3 4TR
Email address: privacy@libertyblume.com

Changes to this Privacy Policy

We may change this Privacy Policy from time to time. You should check this Privacy Policy to make sure you are aware of the most recent version.