Liberty Blume launches campaign targeting leading brands
Liberty Global-owned services company seeks to expand customer base.
London, United Kingdom – April 28, 2025
Liberty Blume, a business solutions company delivering high-impact tech-enabled services, has launched its first marketing campaign under its new brand aimed at new B2B customers.
The campaign aims to build on Liberty Blume’s current roster of clients, which include Liberty Global-owned companies such as Virgin Media O2 in the UK and VodafoneZiggo in the Netherlands, as well as other recently acquired clients including Tesco Mobile and Zayo Europe.
It highlights Liberty Blume’s track record of delivering business services at scale, including:
- Business Solutions: Back-office services that increase operational efficiency, enable scale and deliver results
- Procurement Solutions: Technology-enabled solutions designed to maximise value from third-party spend, leveraging scale, talent and insight
- Financial Solutions: Flexible and strategic working capital, lending and insurance solutions, that seek to optimise value and financial management
- Circular Solutions: Solutions aimed at reducing the impact of businesses on the planet
Already generating over $100 million of annual revenue,[1] Liberty Blume employs 900 people across seven locations in the UK, Ireland and the Netherlands. By reinvesting its profits back into its business, Blume expects to deliver double-digit revenue growth this year, with strong ambitions to significantly grow its business in future years.
Liberty Blume has assembled a high-quality management team that includes Joe Gallagher, former Partner at Deloitte, as Chief Operating and Commercial Officer, and Aniqa Sandhu, former Chief Executive of Digital Group’s Digital Financial Services unit, to lead its Financial Solutions division. Sandhu sits alongside David Feavearyear, MD Procurement Solutions, who brings over 20 years’ experience across the technology, broadcast, telco and media sectors, and Max Handforth, MD Business Solutions, who has nearly 30 years’ experience in streamlining operations, driving efficiencies and leading teams to deliver exceptional, customer-focused and tech-led solutions.
Joe Gallagher said: “At Liberty Blume, we’re not just offering services – we’re providing solutions as a pathway to transformation, without any compromise. We know there’s a growing demand for efficient back-office and cutting-edge digital solutions across a wide range of industries, and we’re committed to helping our customers achieve not just cost savings, but true value creation that position them for long-term success.”
The launch of the new brand is accompanied by the opening of a new headquarters in King’s Cross, London, and a customer-facing office in Leeds city centre, adjacent to Leeds Station and close to an existing Blume site in Bradford.
ABOUT LIBERTY BLUME
Liberty Blume, wholly owned by Liberty Global (NASDAQ: LBTYA, LBTYB and LBTYK), delivers high-impact, tech-enabled services to some of the world’s best-known brands. These services include business solutions, which increase operational efficiency, enable scale and deliver results; technology-enabled procurement solutions which maximise value from third-party spend, leveraging scale, talent and insight; financial solutions, including flexible and strategic working capital, lending and insurance solutions that optimize value and financial management and circular solutions that reduce the impact of businesses on the planet.
Already generating over $100 million of annual revenue[1], Liberty Blume employs 900 people across seven locations in the UK, Ireland and the Netherlands. By reinvesting its profits back into its business, Blume expects to deliver double-digit revenue growth in 2025, with strong ambitions to significantly grow its business in future years.
[1] Represents full year 2024 revenues derived from Liberty Global’s operating companies and joint ventures.
For more information, please visit www.libertyblume.co or contact Chris Lees, Director Go to Market: clees@libertyglobal.com
Forward-Looking Statements + Disclaimer
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements with respect to business strategies, future growth prospects, valuation expectations and other information and statements that are not historical fact. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those expressed or implied by these statements. These risks and uncertainties include events that are outside of Liberty Blume’s control. These forward-looking statements speak only as of the date of this release. Liberty Blume expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in its expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.
[1] Represents full year 2024 revenues derived from Liberty Global’s operating companies and joint ventures.