Liberty Blume acquires specialist insurance brokerage in first strategic M&A transaction
Business solutions provider Liberty Blume bolsters financial solutions arm with agreement to acquire PHL Insurance Brokers Ltd.
London, United Kingdom – August 04, 2025
Strategic M&A transactions to form critical driver of Liberty Blume’s growth strategy.
Liberty Blume, the business solutions company launched last year to deliver a wide range of high-impact tech-enabled services across multiple sectors, has acquired specialist Lloyds of London insurance brokerage PHL Insurance Brokers Ltd in its first strategic M&A transaction.
Already generating over $100 million of annual revenue [1], Liberty Blume employs 900 people across seven locations in the UK, Ireland and the Netherlands. By reinvesting its profits back into its business, Blume expects to deliver double-digit revenue growth in 2025, with ambitious plans to deliver rapid growth over the coming years.
Strategic M&A transactions and strategic partnerships that expand and extend Liberty Blume’s capabilities will form a critical part of the company’s growth strategy. To accelerate and broaden its business, Liberty Blume is currently evaluating a range of strategic acquisitions as it develops its M&A roadmap for the coming years.
The acquisition of PHL Insurance Brokers Ltd. further strengthens Liberty Blume’s Financial Solutions arm, one of four core areas of focus for Liberty Blume. This includes enhancing Liberty Blume’s consumer, commercial and specialist insurance capabilities and accelerate the development of innovative, high-impact insurance products.
Alongside this, the acquisition opens up new insurance markets within Liberty Blume’s current footprint and beyond, building on PHL’s strong track record of delivering tailored insurance solutions with specialisms in financial lines, property and casualty insurance classes on both a wholesale and retail basis.
As well as Financial Solutions, Liberty Blume also offers Business Solutions, offering back-office services that increase operational efficiency, enable scale and deliver results; Procurement Solutions, delivering technology-enabled solutions designed to maximise value from third-party spend, leveraging scale, talent and insight.
Joe Gallagher, Chief Commercial Officer, Liberty Blume, comments: “Strategic acquisitions such as this are set to play a crucial role as we continue to scale Liberty Blume, allowing us to diversify, deepen expertise and move even faster to meet rapidly evolving customer needs. We will continue to be proactive in looking at further opportunities to broaden out and enrich the services we offer our customers.”
Aniqa Sandhu, MD, Financial Solutions, Liberty Blume, adds: “This marks the start of an exciting chapter for Liberty Blume and our Financial Solutions business in particular as we build capability, expand what we offer and take it to a bigger market. M&A is a critical pillar of our growth strategy and we look forward to making more announcements along similar lines in the coming months.”
Richard Packman, MD, PHL Insurance Brokers, adds: “Joining Liberty Blume allows us to continue our legacy of client-first service while gaining access to new resources, expanded carrier relationships, and international reach. The synergies and culture of Liberty Blume fit perfectly with the principles of the PHL directors and we’re delighted to become part of the Liberty family.”
For more information, please visit www.libertyblume.co or contact Nicholas Masson, VP, Corporate Development nmasson@libertyglobal.com or Chris Lees, Director Go to Market: clees@libertyglobal.com
ABOUT LIBERTY BLUME
Liberty Blume, wholly owned by Liberty Global (NASDAQ: LBTYA, LBTYB and LBTYK), delivers high-impact, tech-enabled services to some of the world’s best-known brands.
These services include business solutions, which increase operational efficiency, enable scale and deliver results; technology-enabled procurement solutions which maximise value from third-party spend, leveraging scale, talent and insight; financial solutions, including flexible and strategic working capital, lending and insurance solutions that optimize value and financial management and circular solutions that reduce the impact of businesses on the planet.
Already generating over $100 million of annual revenue[1], Liberty Blume employs 900 people across seven locations in the UK, Ireland and the Netherlands. By reinvesting its profits back into its business, Blume expects to deliver double-digit revenue growth in 2025, with ambitions to grow into a business with a $1 billion+ valuation by 2028.
[1] Represents full year 2024 revenues derived from Liberty Global’s operating companies and joint ventures.
Forward-Looking Statements + Disclaimer
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements with respect to business strategies, future growth prospects; valuation expectations and other information and statements that are not historical fact. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those expressed or implied by these statements. These risks and uncertainties include events that are outside of Liberty Blume’s control. These forward-looking statements speak only as of the date of this release. Liberty Blume expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in its expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.